Officer wes kink checklist4/15/2024 ![]() ![]() ![]() If this happens, advertisers can set up dedicated landing pages for each highly granular sub-topic and concentrate their traffic on fewer criteria (such as keywords). As of iOS17, this is also available for Safari Private Browsing.Īpple may start applying this logic to non-private modes. Here’s a video from WWDC’21 giving an overview of the capabilities. Private Click Measurement is Apple’s privacy-safe alternative if you need measurement that is blocked by Link Tracking Protection. You should also ensure there are no errors on your website if you rely on a URL parameter that Safari removes. ![]() If you rely on publisher tracking and don’t want to experience data loss, you can look at a third-party tracking solution, like Marin Tracker, that doesn’t rely on Google Click IDs. Google is more likely to be affected than Meta properties because ad clicks happen in the browser, not in an app. While Safari private browsing will be affected, Marin estimates Safari private browsing is used by 20% of Safari users, but most users only use Private Mode occasionally. These changes will not affect most paid traffic on Safari because that traffic comes through a publisher, not an email or message. IOS updates take time, so you should expect the effect to begin this week and ramp up as users upgrade their devices to ~90% adoption by the end of the year. In addition, users can opt-in to have Safari remove these tracking URLs even when not in Private Browsing, but most users will not enable this setting. Here’s a site that reports on specific URL parameters but does not yet reflect Privacy Mode on Safari. Click-specific parameters will be removed, like those added by Google and Meta upon an ad click. Apple is not publicizing the list of affected parameters, but we believe that UTM parameters are unaffected. Safari doesn’t remove all URL parameters, only those that track an individual user across websites. ![]()
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