Embed video file in email gmail4/16/2024 Replace a text announcement with a video one But here are a few suggestions to help you get started: 1. Should your brand lean into informative, educational content? Promotional videos and teasers? Pure entertainment? The possibilities are endless. Of course, it’s one thing to hear the benefits of adding video to your email marketing strategy… and it’s another to actually get out there and do it. Videos actually prompt 12 times more social shares than text and images (and this helps your SEO ranking, too!). If you promote a compelling video in your email, you’ve created a great incentive for your readers to share with their own network. Video content is highly shareable on social So it’s no surprise, 94% of marketers agree user understanding of their product improved after viewing a video. It’s like speaking to your customer face-to-face. Whatever you’re selling or communicating, you’ve got a message to deliver - and video is the most direct form of communication. Videos contribute to customer understanding In fact, according to VidYard, those who use video enjoy 41% more search traffic than those who don’t use video in their email marketing. So in a roundabout way, driving more visitors to your site from email also improves your searchability. When your site traffic improves, your SEO improves. Just having a video thumbnail in your email has been shown to increase click-through rates by 50%. The promise of video prompts clicks from those who might have ignored a text or image link. Videos in email increase click-through rates (Bonus benefit: This can lower the cost per lead by 19% !) More than half of consumers have been convinced to make a purchase by a video. Here are a few more compelling reasons to consider incorporating videos into your email marketing strategy: Videos in email boost conversion rates Even having the word “video” in your email subject line can increase open rate by six percent. People are far more likely to interact with videos than text. Videos breed engagement - there’s no doubt about that. And if you still need convincing, these next five benefits of video email marketing should do the trick. Read on for workarounds, solutions, and video in email best practices. So why did I open this article by saying video in email is a good idea? Because even though embedding video in email isn’t a great idea, there are still ways for email marketers to tap into the compelling power of video. And then there’s the legality of it all: If you’re planning to share a video you don’t own, self-hosting is rarely a viable option without the copyright holder’s permission. This method can also (frustratingly!) lead to bloated email sizes and significant hosting costs, especially if you’re distributing to a large list. But long story short, embedding a video in an email isn’t exactly a user-friendly process. You can find the full breakdown of the process over on the Litmus blog. You also need to be able to code your email in HTML, and there are numerous client-specific fallbacks to work around. Instead, you need to host the video on your own content distribution network (CDN) and serve it to subscribers. Unlike a website, you can’t embed video from sites like Youtube, Vimeo, Wistia, or Facebook directly into your emails. Embedding video into an email is oddly complicated. Plus, many spam filters and antivirus programs still flag emails with embedded video, resulting in lower deliverability.Īnd these aren’t the only technical issues email marketers face. But major email clients like Gmail and Yahoo don’t support video. The fact is, video isn’t well supported in email at this moment in time.Īpple mail, Thunderbird, and Outlook provide support (with limitations, in some instances). …so why is video still so uncommon in email campaigns? In a lot of ways, video marketing is like a superpower: In ecommerce, product videos have been shown to increase purchases by up to 144%, and in promotional emails, video boosts open rates by 19% and click-through rates by 65%. But first, let’s address the elephant in the room… Can You Embed a Video in an Email? In this article, I’ll go over best practices and examples to make sure you’re sending video in email right. That said, there are some do’s and don’ts to bear in mind before you give it a whirl. According to Litmus, 91% of people prefer interactive content over static, text-based media. Is video in email a good idea? The short answer is yes!Īdding interactivity with a video can be a powerful approach.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |